Millennials those between the ages of 21-34 getting older, and closer to the retirement finish line, usually means learning to financially focus more. By spending carefully and eliminating debt through focusing on the things that are needed rather than the things that are wanted.

But as we all know it’s easier said than done. Therefore knowing how to save towards a financial future is what millennials want from financial services. As well as personalised services of benefits, convenience and a way to figure out what to do with their money.

Todays “it crowd” are choosing to invest their money for retirement. And choosing to invest a portion of your income, to give you a financial comfort for the future, requires financially savvy. And that’s where financial services come in.

As most millennials need help figuring out what to do with their money, as they’re not confident in their savings strategies. This is according to the latest ‘Nielsen Global Generational Lifestyles Survey’. Where 30,000 online respondents in 60 countries were polled to better understand how consumers around the world save including those in South Africa.

And because digital is and remains the future financial services survive by playing in the digital space where even investing has reached the palm of our hands. The millennial generation is tech-savvy with a level of comfort with their devices. They can compare different financial funds and are increasingly choosing automated systems to manage their portfolio.

Give them an app that makes their life easier, better or cheaper or an alternative financial and payment solutions, innovations in mobile money and mobile payment methods.