While social media has brought positive changes to many peoples’ lives, there is no doubt that there is also negativity associated with it too.
For many entrepreneurs, social media has helped to increase brand awareness, while also presenting easy ways to engage with audiences or customers.
Social media has also been shown to contribute towards increased levels of depression and anxiety in some cases.
What are some of the cons of social media for businesses or brands?
May require dedicated resources
Many business owners have made the mistake of underestimating the resources it costs to maintain an online presence effectively. This is why it’s so important to allocate adequate resources before starting any campaigns.
Potential ineffective use
While having social media accounts for the business is commendable, it does not mean that these accounts should be misused. Spending time on posts without a clear strategy is a sure way to misuse it. Without any engagement from followers, a business’ accounts are ineffective.
What are some of the cons of social media on a personal level?
Can take up too much time
Spending time online on social networks has proven to be one of the factors that leads to lower productivity in some cases.
Can exacerbate feelings of disconnect
Rather than encouraging a sense of connectedness, social media can leave some people feeling left out. It has also been proven to be associated with personality and brain disorders.
There is a potential invasion of privacy.
Without the right tools to protect yourself online, you could run the risk of having your privacy invaded.
When using social media it’s important to take the time to familiarise yourself with the best ways to maximise on time spent on the different platforms.