The Rising Of Social Media
Can you remember a time before you had your Facebook profile? What about the time when news was actually news and not just recaps of what you saw on Twitter five hours earlier in the day? Can you remember what it felt like to see the latest news from your favourite celebrities in the news or tabloids – rather than spectacular internet-shattering Instagram posts?
If you can remember a time before social media you might fall anywhere on the spectrum of users. You may belong to the school of thought that says that a pre-Hashtag world was ideal. Or you may belong to the school of thought that advocates for a post-Snapchat world.
The rising of social media has undoubtedly had a major effect on most industries.
In July 2010, Facebook had 500 million users, with 25 million updates each day. This social network accounts for 25% of web traffic.
Journalism has transformed, while marketers have had to work doubly hard to capture the attention of the audiences they are relaying messages to.
With the rising of social media, users have an easier way to connect, share ideas and share news along with their interests. It facilitates face-to-face interaction after arrangements have n=been online. Communication has become much easier, faster and cost-effective.
Finding information is much easier. It facilitates the quick diffusion of health and safety information, so if the government has an urgent message to relay, this is often a simple method.
It’s easily accessible via mobile phone, with removes any barriers to communication.
It helps to reduce loneliness of senior citizens. Users of social media have in some instances reported more connectedness and improved moods.
Enables easier advertising methods for businesses, enabling increased brand awareness
The rising of social media has helped create more jobs. With more social media managers being hired, the industry has transformed the digital marketing world.